I help companies, talent and properties build their brands and businesses through sports and entertainment

10+

Years of Experience

1,000+

Partnerships Executed

$1b+

NEGOTIATED CONTRACTS

JOHNSON CONTROLS & BUCKS

Designed and negotiated Johnson Controls integrated B2B founding partnership of Fiserv Forum, the first founding partnership of the arena based in downtown Milwaukee

black entrepreneurs day

During the Covid-19 pandemic, planned and activated The General’s sponsorship of the inaugural Black Entrepreneurs Day hosted by Shark Tank’s Daymond John

AmFam & Atlanta United

Built and activated American Family Insurance’s founding partnership of Mercedes-Benz Stadium and its first-ever kit entitlement with MLS franchise Atlanta United

DR PEPPeR & FANSVILLE

Designed and negotiated the first-ever cameo appearance of a NCAA student athlete in NIL history with Clemson QB DJ Uiagalelei appearing in Fansville

The General & Shaq

Year-round, 360 planning, negotiation, activation and measurement of The General’s partnership with national Brand Ambassador Shaquille O’Neal

BOSE & NCAA NIL

Created and activated the brand’s inaugural NCAA NIL partnerships with elite student-athletes across football and basketball during the CFP and March Madness

 


TRUSTED PARTNER OF LEADING B2C and B2B ORGANIZATIONS

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Bojangles
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Bose
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Burger King
Candy Digital
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Circuit of the Americas
Dr Pepper
Epic Games
Johnson Controls
Kohl's
Lands' End
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Michelob ULTRA
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Morgan Stanley
NERF
PINK
SONIC Drive-In
The General Insurance
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ZOA Energy

areas of expertise

  • Sports & Entertainment Marketing

  • Talent & Influencer Marketing

  • Naming Rights & Sponsorships

  • Integrated B2B Partnerships

  • Branded Content Campaigns

  • NCAA Name, Image & Likeness

  • Gaming & Esports Advisory

  • Live Event & Streaming Experiences

  • Web3 & NFT Projects

SERVICES RENDERED

  • Develop partnerships in line with objectives and KPIs

  • Curate and leverage meaningful data and intelligence

  • Determine fit and fair market value of a current or potential partnership

  • Execute and effectively project manage omni-channel campaigns

  • Collect and derive insights from relevant data

  • Generate new and optimize existing revenue streams

  • Design and execute live, branded experiences

  • Create and facilitate memorable guest experiences

  • Procure best-in-class third parties and vendors